Social Media Trend in 2017
9:13 PM
Edit
The year 2016 is arguably the year consolidation Online Marketing, achievements and positive innovation continues, each channel media social find patterns and function of its own. This trend will continue in the next year, special social
media how predictions for 2017, channel anywhere that will be dominant and how optimization of a channel? Let's see the analysis below
In 2016, It was arguably Facebook lead social media and the most popular platform, no doubt about it. if we see from the advertising aspect, Facebook Ads is currently also become the most favorite. Since from November 2016, Facebook has successfully added 197 million monthly active users. Facebook continues to update its features, and this is an opportunity that must be optimized for marketing.
VIDEO
Facebook continue to perform update video view and video features that belong to the recent. Facebook also has released a new camera view, so it is easily accessible from the home page and will appear with a similar view like snapchat style, including Mask and the other interactive tools, only in some countries this feature was being released, this feature will be accessed with more easily, Facebook catch trend today is the Camera First Style in interaction, this will be associated with the next feature.
FACEBOOK LIVE , this feature arguably is happening today, especially for fanspage managers, according to data from Facebook, the user of Facebook Live for broadcast activities directly has increased 4 times since May and this feature get higher engagement Compared typical post the other on Facebook. See this Facebook Live seems to be noted as a strategy increase engagement with fans, do not ignore, new era live streaming a cheap based on user generated content has arrived.. please be ready for it
VIRTUAL REALITY
This is one of the things that lay fallow seriously by Facebook, a year to the fore VR is still will continue to be discussed and from November but there are still limitations today, one of them is a device that frightened still too expensive (one Oculus headset current price still compares with $600-$800) and suitable for high-end PC only, and can't be played on several PC. However VR has offered special sensation, content videos or photos with 360 styles is an interesting option that always wants to try by the public, estimated Facebook will release loading feature photos with 360 styles through its application in the next year.
FACEBOOK SEARCH, must be recognized Facebook today is also evolved into the platform search engine, as released by Zuckerberg itself, Facebook currently facilitate more than 2 billion searches every day, increased 33 % occurred during the last 9 months, catch this trend Facebook add tools that make it easier for the search including Trading activities conducted through this Facebook Platform, like a Marketplace. Facebook Graph search algorithm is run by Facebook where more Indulge user in search so that they do not need to move to other platforms such as Google
REACTIONS
The years 2016 is not only simple actions on Facebook such as like, comment and share only, Facebook also unleashes the features emoji reactions (, similar in path, more expressive in describing the interaction with the fans or friends, this can be one of the parameters to determine that the content that we create a favorable public or not, if we have a good content, so we can o boost with FB ads and make it viral.
All above it's about Prediction trend to Facebook, the king of Social Media in the year 2016, how is ready to draw up a strategy for the next year..?
How with Twitter, Instagram, Linkedin, Snapchat, and others? Wait for the next article.