Social Media Trend Prediction in 2017 : Twitter the Amplification
2:10 AM
Edit
In the article before this, we have already discussed for a while about social prediction media to Facebook, now try us social surgery other media that is not less popular TWITTER.
Different with Facebook which is very lead and dominant, in 2016 Twitter faces a number of challenges and problems that even unresolved until now. The Number of tweets has declined, user growth is stuck is one example of the problems faced. But there are still opportunities, Twitter now seems to evolve as a media platform, the new habit is people use Twitter as a tool to read the news, even in his own Google Playstore Twitter categories has been changed to News and media, Hemm... Whether twitter has entered the era of sinking? Yet there are still opportunities where Twitter can innovate among others:
LIVE STREAMING of is not a secret, as one of the pioneers, Twitter bets on the platform Live-Streaming. Chief operating officer of the Twitter, Adam Irrevocable confirms this, how Twitter accommodate user to become part of his saving what happens when this is throughout the world through the content Live. The production of content Live is the main focus of Twitter today, already understand based on research by one of the two people remain active Twitter users use Twitter despite being watch TV. Addressing in this fact, Twitter now offers user experience new combine Twitter and TV, so users will not bother with two screens, now will become one in one platform Twitter, and this effort is quite successfully for the moment the Debate American candidates last year, Mostly when the moment #ElectionNight. All busy and noisy saw the real count through their gadget and tweet directly. In the platform, twitter is more promising for discussion directly compared Facebook. Twitter has been working with a number of holders of state), sports broadcasts where later a number of Live sports events such as the girls all, Their Baseball, and even Football will be easy to be enjoyed in the Twitter, plus complete with various tweet from each of the fans that are watching (questions-fighting each other and bully opponents club would have been so special sensation.. )
How with PERISCOPE? The platform belongs to twitter that accommodates for Live show individually is still continue to compete with Facebook Live, though must be recognized for today Facebook User Live more dominant. Therefore possible Periscope and Twitter will be participating schools merged also in one platform, though difficult and time-consuming, but this is the most realistic solution to compete with Facebook.
DATA- in the era of big this Data Twitter indeed become one source to find a conversation, analyze a trend, positive or negative sentiment on the public figure or Brand, and who can capitalize this service thus the developers outside the twitter, through data analysis service, because of its Twitter open access. Social Media Monitoring became a separate industry, in 2016 is Twitter is trying to control and capitalizes the question of this data via Twitter platform Ads, enough positive impact where the Ads Twitter services user growth this year increased 26 % compared last year. Even though the data presented Twitter still has some disadvantages, you could still less sharply, but Twitter has superiority in the question of the analysis of the trend of the behavior and social change in the scale of the superior enough. This has never been proven in America where they map the trend of Ice Cream Favorite in America in every state with only collect data conversations via Twitter, there are still many things that can be elaborated upon actually, such as Trend Shopping, Favorite Location for hangout, interesting if Data this analysis can be sharper and make it easier for advertisers.
360 TWEETS- Trend video and photo 360, also Virtual Reality will become the next big thing in the question of content in digital media. Just like any other platforms that serious in this case, twitter predicted also is preparing similar steps welcomed this, VP Development Twitter, John McFarland still reveals much, we just wait.
CUSTOMER SERVICE- Yes..! This is the twitter phenomenon that one again as a means of customer service to brand or public figure. All praise, complaints, and complaints are now so easily given through mention, also with the response in Indonesia itself also has many officials who use this service to accommodate the complaints of citizens, just mentioned Ganjar Pranowo and Ridwan Kamil who actively reply and respond to the complaints of citizens. The brand also not forget this luxury because of cheap and easy to serve customer through this platform compared with through Call Center.
So Twitter is known as the appliance to create fanfare, or other terms we can call it Amplification, it still will become one of social media that is required for the Digital marketer. In the next article, we will discuss s Instagram phenomenon more depth.