Which is better, Joox or Spotify ?

Joox and Spotify is one of the popular online music player application today, no exception in Asia. In brief Spotify more dominant than with Joox, because Spotify streaming music application is the largest in the world. Based on data from the official site, Spotify claim they have been present in 60 countries, while Joox, new present in the Hong Kong market, Indonesia, Malaysia, Thailand. However Joox turned out to be more popular in Asia.

Then why Joox more popular in some areas of Asia especially Southeast Asia ? One thing that make Joox is better than Spotify, Joox understand the taste of Asia . What are the consumer taste Asia in mean?

Joox have customization page design that can be adjusted with the mood and appetite

Like Winamp in the past which has been popular, then Joox bring this feature. This is of course a smart strategy and very fit with Asia consumer behavior, zealous toggled design based on the mood and let vary over another. This does not exist in the Spotify Spotify, because more room functions and ease of listening to music is not "cosmetics related".

Joox have gamification to make it viral drugs, and easier to share songs almost all social media

Joox indeed seems to understand how viral drugs, and reach many users. They are aware of the Asia liked to share your songs in the social media, to show his feelings, or simply teasing others.This they ride to trigger its application more viral drugs, with providing incentives, when they share the songs in the social media.

Insentifnya is a VIP customer (which should be obtained by paid subscription), Free. Of course it is very interesting to a user, especially in segments of the youth and the middle class to the bottom of the power that during the limited. How with Spotify? They have the features share but cannot be limited to the Path and WeChat Instagram, which is very popular in Indonesia.

Spotify premium customers also can only be done with paid subscription. Business model is not as advanced as Joox Spotify, they more sweep upper secondary consumers who do not want to bother, and have the ability to pay. Or perhaps they have not too understand consumers Asia and especially Southeast Asia ? That share again was not hassle, but thus The pleasure of its own. Because share the song is "code", a feeling that the whole world should know.

Joox have menu video clip is preferred citizen of Southeast Asia to be familiar with the culture of watching TV

This is also a very interesting feature matches with most of the people in Southeast Asia is very strong with the culture of hear and watch. When there are features of the video clip will surely very liked by the consumers. This feature makes it easier to the generation of the TV and shifted the role of MTV in a form which is more handy and cool.

Joox understand consumers Southeast Asia who loved the karaoke bar and share lyrics "code" hearts

This is according to me the idea is very smart and is indeed very special consumers in Asia especially Southeast Asia. The Asia very like karaoke, see everywhere appears karaoke services. So that song lyrics are important once, plus again they are very sensitive reading data trends in the use of the application. Joox saw many screen capture song lyrics manually and distributed in social media.

This opportunity they have heard with make features share lyrics and background can be customized. I am sure unimaginable by Spotify team, which use consumer perspective Europe.

Joox have live streaming features that can integrate offline experience to online 

Also meredefinisi Joox music application, they are present with an application that matches with the Indonesian consumers who love with visual with adding features live streaming music event. Customers can feel riuhnya a concert that now so the lifestyle of the young generation, without the need to present there. Joox smiths saw the market that the industry music concert become booming after the existence of social media. Many consumers who show again or watching the concert, because this is one of the level parameters kegaulan, besides the streets.

Then how is it that no can directly watching? Because for example time clashed with other things? Or distance constraints and funds? They can watch live streaming via Joox. The idea that smartphone not?

Joox have special content that is created to manage the internal fans artists

If Spotify only focus on the experience of listening to music for the user, then Joox skip further how packs the experience of listening to music, and the interaction between fans and artists. That is why they have the content of the custom content that they own production, even Joox have own studio to produce their events.

For example there is a live chat in here, this is also one of the key to the success of cacao Talk in Korea because the Fans can interact directly with the artist artist K Pop. Where you all might already know that fans K Pop very militants and loyal because they are managed as a community that is very closely. This is also the path that you want to built by Joox.

It must be admitted to enjoying music practically lebih continue like superior Spotify than Joox, because more simple and functional. But Joox, can beats at the corners, and took the hearts of consumers Southeast Asia because of the very understanding of hope and anxiety Indonesian consumers.

Final Editing

Which is better, Joox or Spotify?

Joox and Spotify is one of the popular online music player application today, no exception in Asia. In brief Spotify more dominant than with Joox, because Spotify streaming music application is the largest in the world. Based on data from the official site, Spotify claims they have been present in 60 countries, while Joox, new present in the Hong Kong market, Indonesia, Malaysia, Thailand. However Joox turned out to be more popular in Asia.

Then why Joox more popular in some areas of Asia especially Southeast Asia? One thing that makes Joox is better than Spotify, Joox understands the taste of Asia. What are the consumer taste Asia in mean?

Joox have gamification to make it viral, and easier to share songs across all social media

Joox indeed seems to understand how to make viral marketing, and reach many users. They are aware of the Asia People liked to share your songs in the social media, to show his feelings, or simply teasing others. This encourages Joox to trigger their application more viral drugs, with providing incentives, when they share the songs in the social media.

The Benefit is a VIP customer (which should be obtained by paid subscription), Free. Of course, it is very interesting to a user, especially in segments of the youth and the middle class to the bottom with the limited purchase power. How with Spotify? They have the features share but limited for some social only media, cannot be Share to Path WeChat or Instagram, which is very popular in Southe East Asia. Spotify premium customers also can only be done with paid subscription. The Spotify business model is not as advanced as Joox, they more sweep upper secondary consumers who do not want to bother, and have the ability to pay. Or perhaps they have not too understood consumers Asia and especially Southeast Asia? That share again was not hassled, but thus The pleasure of its own. Because share the song is "code", a feeling that the whole world should know.

Joox have customization page design that can be adjusted with the mood of user

Like Winamp in the past which has been popular, then Joox bring this feature. This is a smart strategy and very fit with Asia consumer behavior, zealous toggled design based on the mood and let vary over another. This does not exist in the Spotify, because Spotify focused in more room functions and ease of listening rather than "cosmetics" like design and themes.

Joox have live streaming features that can integrate offline experience to online

Joox also makes redefinition about music application, they are present with an application that matches with the Indonesian consumers who love with visual with adding live streaming music event features. Customers can feel situation about a concert that now so the lifestyle of the young generation, without they need to present there. Joox very smart to see the market trend that the industry music concert become booming after the existence of social media. Many consumers who show again or watching the concert, because this is one of the level parameters of having fun.

Then how is it that no can directly watch? Because for example time clashed with other things? Or distance constraints and funds? They can watch live streaming via Joox. The Smart Ide again.

Joox have menu video clip is preferred citizen of Southeast Asia to be familiar with the culture of watching TV

This is also a very interesting feature and matches with most of the people in Southeast Asia which are very strong with the culture of hearing and watch. When there are features of the video clip will surely very liked by the consumers. This feature makes it easier to the generation of the TV and shifted the role of MTV in a form which is more handy and cool.

Joox understand consumers Southeast Asia who loved the karaoke bar and share lyrics

the idea is very smart and this is indeed matched with consumers in Asia especially Southeast Asia. The are very like karaoke, see everywhere appears karaoke services. So that song lyrics are important once, plus again they are very sensitive reading data trends in the use of the application. Joox saw many screen capture song lyrics manually and distributed in social media.

This opportunity they have heard with make features share lyrics and background can be customized. This is maybe unimaginable by Spotify team, which use consumer perspective Europe.

Joox have special content that is created to manage the internal fans artists

If Spotify only focuses on the experience of listening to music for the user, then Joox skip further how packs the experience of listening to music, and the interaction between fans and artists. That is why they have customized content that they own production, even Joox have an own studio to produce their events.

For example there is a live chat in here, this is also one of the key to the success of KaKao Talk in Korea because the Fans can interact directly with the K Pop Stars. Where you all might already know that fans K Pop very militants and loyal because they are managed as a community that is very closely. This is also the path that you want to built by Joox.

The conclusion of this article, Spotify is more simple and easy to use, but Joox is better in customer personalization

Share this post